My Professional
Campaign
Master’s Degree Coursework. Students are required to select an actual client and design a one-year public relations campaign for the client using the Strategic Integrated Planning Model (SIP Model). Students are also required to collect first and second hand data to make recommendations for the chosen company.
Video Content Creation
Projects from work experience. I was responsible for handling the client’s requests and designing the storyboard for their video commercial. I was also responsible for the filming and editing process.
Video Editing
Project from work experience. I was responsible for editing the animation and creating the sound effect for the video.
Press Release Writing
Master’s Degree Coursework. Students are required to write a press release every week throughout the semester. The course well trained the student’s persuasive writing skills.
Project and Event Management
Projects from job experiences. Throughout my job experiences, I participated in different project and event management. I was mainly responsible for designing the details of the luncheon or annual dinner (like preparing events’ rundown), and handling request between clients and our artists.