Original Design Elements
*Billboard Design
*Left: Newsletter Design
Right: E-Flyer for a special event
Instagram Posts
The first post is designed to introduce our campaign and announce that Sabrina Ionescu is endorsing it.
The second post aims to educate our audience on how our products can be mixed and matched to create stylish outfits
The third post is all about announcing our exclusive event for members to celebrate the launch – the jersey-making event.
The final post aims to share our special sales and encourage customers to share their outfits with a specific hashtag, #scorewithmystyle, spreading the word about how our products can make them look fashionable.
Blog Post
Basketball Wear: More Than Just Gear, It's a STYLE
When talking about basketball wear, you may first think of the jerseys and the shorts. Then, you may think of the clothes’ material and quality, but you may barely think about the style or the design of the basketball-style wear. While a good basketball uniform aids performance on the court, have you considered that it can also serve as a fashionable outfit, capable of being mixed and matched to create a stylish look?
Your Best Partner on the Court: Jerseys and Shorts
Breathability, flexibility, and durability are key factors in assessing jersey quality. However, at Lululemon, we go beyond practical concerns to focus on design. As always, we design sportswear balancing style and functionality. While fulfilling the criteria to become a good quality gear, we also want you to the shining star on the court. No matter you are looking for a vibrant or a classic design, you must find the one match your need!
Create Your Own Basketball-Style Outfit
Other than the main gear, jerseys and shorts, tear-away pants, tank tops, and basketball dress will also be your good options to create your own basketball-style outfit. For a cool look, try pairing tear-away pants with a tank top. If you prefer a sweet and cute ensemble, opt for a basketball dress paired with a jacket. Don’t forget to capture your outfit and share it with us on Instagram! Use the hashtag #scorewithmystyle to showcase your unique basketball-inspired fashion!
Get the Accessories
Besides the main items, don’t overlook the accessories! Explore our selection of socks, bags, wristbands, and headbands to elevate your entire outfit. With a wide range of colors available, you’re sure to find the perfect match for your needs!
Additionally, we provide tailor-made services for schools or organizations in need of basketball uniforms. Check out the offerings at lululemon.com and don’t miss out on our exclusive launch discount!
*This is a school project and has no official affiliation with lululemon.